As a ground-breaking technology company, Loop needed a microsite that would embody their values of openness, vibrancy and connectivity. 
Brand name and its geometric logo are a homage to the company's vision - technology is constantly changing and always connected. 
Vibrancy is reflected across the photographic treatment whereas connectivity is embodied in the lines and dots that follow through the content across the page. Openness is echoed through mindful spacing, allowing the readers to move through content smoothly and easily.
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